Something rare is being built

Every great product
begins with the right
question.

Studio Square Root is a multidisciplinary design consultancy. We connect strategy, craft, and human insight to find the root of your most complex challenges. We open our doors soon.

✦  You're on the list. We'll be in touch.

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Years combined experience

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Design disciplines

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Industries served

Connecting the dots

One studio. Seventy years of dots.
All connecting now.

Each of us has spent years inside the world's most complex design problems — building tools that millions of creatives use at Adobe and Microsoft, designing compliance platforms at JP Morgan and KPMG, shaping enterprise UX strategy at McKinsey, ServiceNow, and Procore, directing photography and visual identities for brands, and designing industrial products that have been used across four decades.

Separately, these are impressive careers. Together, they form something rarer: a studio where the full spectrum of design thinking — from enterprise experience strategy and interaction design all the way to photography, art direction, and industrial design — operates as a single, integrated intelligence.

"In mathematics, the square root simplifies a complex value to its primary origin. We apply that same logic to design — stripping away the noise to find the most elegant, effective, and strategic solution."

We have worked with aviation companies in the UK transforming how procurement operates at scale, healthcare startups making medical care accessible for senior citizens, financial insight companies in South Africa, and enterprise SaaS organisations across India and Europe. Our work has always been global — rooted in Udaipur, reaching across borders.

What we are building now is where all of those dots finally connect.

What we do

Eight disciplines.
One cohesive intelligence.

01

Experience Strategy

Aligning product vision with business goals, roadmapping, and UX auditing at an enterprise level.

Strategy

02

Interaction Design

High-fidelity, research-informed UX for complex B2B platforms, SaaS products, and consumer experiences.

Craft

03

UX Research

Deep-dive user testing, ethnographic research, and evidence-based design decision-making.

Insight

04

Design Systems

Scalable, maintainable design system architecture that powers platform growth and engineering coherence.

Systems

05

Photography & Art Direction

Visual storytelling, lifestyle photography, styling, and art direction that makes brands unmistakably themselves.

Visual

06

Industrial & Product Design

Physical product design rooted in human factors, manufacturing reality, and long-term design thinking.

Industrial

07

Visual & Brand Identity

Brand strategy, identity systems, and visual design that builds recognition and lasting brand equity.

Brand

08

Human-Centred Design

Design thinking facilitation, co-creation workshops, and HCD solutions that solve real-world problems.

HCD

The people

Built by practitioners,
not generalists.

The Studio Square Root team brings together enterprise UX leadership, interaction design craft, photography, industrial design, and design research — each with deep domain experience at the organisations shaping how the world works.

Founding Members

DMadd photo

Drupad Mistry

Co-Founder · Principal Design Strategist

18+ years of experience

UX strategy & design leadership across McKinsey, ServiceNow, and Procore. Master's in Interaction Design, Domus Academy Milan. Visiting faculty and jury member at leading design institutions across India.

Experience StrategyEnterprise SaaSDesign SystemsAI Platforms
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Aakash Joshi

Co-Founder · Principal Visual Strategist

17+ years of experience

Product & interaction design across Ivanti and Mindtree. NID post-graduate with deep expertise in B2B platform design, visual systems, and brand strategy.

Interaction DesignVisual Design & StrategyNID

Core & Permanent Consultants

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Lakshya Shrivastava

Principal Product Designer

17+ years

Led UX at Microsoft Excel Web and Adobe Creative Cloud. Expert in platform-scale interaction, migration UX, and collaboration systems.

MicrosoftAdobeNID
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Neeraj Mistry

UX Design · Fintech & Strategy

10+ years

Experience across JPMorgan Chase, KPMG, and FactSet. MIT Institute of Design. Design thinking facilitation and financial domain UX.

FintechDesign Thinking
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Hiral Makwana

Art Director · Photographer

16+ years

NID-trained photographer and art director with 16 years of experience in lifestyle photography, visual merchandising, and brand styling.

PhotographyArt DirectionNID
NiMadd photo

Nishita Mistry

Visual Designer · Photographer

5+ years

Creative producer and visual designer with roots in fine arts. Brings a painterly sensibility to brand and digital visual communication.

Visual DesignPhotography

Beyond the core team, we operate a curated pool of specialist collaborators. Researchers, motion designers, content strategists, and domain experts — assembled per engagement to give your project the exact depth it requires. More minds. More perspectives. Better roots.

Specialist pool
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Mentor · Advisor · Guide

Bhargav Mistry

Design Educator · Industrial Design Visionary

A founding-generation Indian designer and the guiding force behind Studio Square Root. Bhargav's career spans over five decades of design practice, education, and industry leadership — from early work on computers at ORG Systems in 1980, to building design culture at institutions that have shaped Indian design.

He brings to the studio not just knowledge, but decades of industry expertise and wisdom — the kind that has shaped institutions, built lasting products, and quietly guided a generation of Indian designers toward asking better questions.

Opening soon

The studio is ready.
Are you working on something
worth getting right?

Our website is being curated — but the studio is already in place and we are actively taking on engagements. If the work matters, we want to hear about it.